How To Enable Privacy Preserving Ad Measurement On Iphone Mac
What is privacy-preserving ad measurement on Apple devices? How to turn on Safari privacy-preserving ad measurement on iPhone How to enable Safari privacy-preserving ad measurement on Mac Benefits of privacy-preserving ad measurement
What is privacy-preserving ad measurement on Apple devices?
Apple offers a function called privacy-preserving ad measurement that allows advertisers to determine whether their adverts are effective without tracking specific users. In this, a differential privacy technique is used to muddle the data and obscure the identities of individuals. When you turn on privacy-preserving ad measurement, Safari creates a special code for each ad campaign you see. This code doesn’t know anything about you personally; it just helps track how well the campaign is doing. For instance, it can tell if people clicked on the ad or visited the website after seeing it. Therefore, privacy-preserving ad measurement finds a balance between letting advertisers measure their ads’ success and keeping your privacy intact. Thanks to differential privacy, advertisers get the info they need without poking into your personal stuff.
How to turn on Safari privacy-preserving ad measurement on iPhone
In case you change your mind, you can toggle off the same box to disable privacy-preserving ad measurement on iPhone.
How to enable Safari privacy-preserving ad measurement on Mac
In case you change your mind, you can uncheck the same box to disable privacy-preserving ad measurement on Mac.
Benefits of privacy-preserving ad measurement
The privacy-preserving ad measurement feature has some great benefits, some of which are mentioned below:
Protects your privacy: It stops advertisers and others from figuring out who you are. Less tracking: Your ad interactions won’t follow you around different websites or apps. Anonymous reports: Safari’s reports won’t include your personal info. No more ad stalking: Clicking or tapping on ads or buying stuff after clicking won’t lead to more of the same ads. Your data stays local: Your ad data is kept safe on your device, where no one can snoop around.
That’s it! You’ve just made your online privacy better without giving up those personalized ads. Turning on privacy-preserving ad measurement in Safari on your iPhone and Mac means you’re protecting your data while still getting a tailored browsing experience. Read more:
How to disable Safari private browsing on Mac How to use Touch ID to autofill passwords in Safari on Mac How to lock Safari private tabs in iOS 17 and macOS Sonoma
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